MoneySmarts Placement Program creates a marvelous strategic partnership between MoneySmarts, Advertising Brand Marketers and the specific MoneySmarts assets. The program contractually enables Advertising Brands to expand its advertising to consumers with ongoing investment and gain the extraordinary benefits of the lowest CPM in the financial and credit media space. Giving Brands access to consumers with valuable Media Assets.

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We Provide A Cost-effective Nationwide Advertising Program Through MoneySmarts

TARGET CONSUMERS WITH OTT GEO FENCING

Associates all of a user’s devices with one address, thereby linking their smartphone, tablet, desktop, and OTT/CTV device. When a user is served an OTT/CTV ad, we then financial conversions from any of the user’s devices.

A WHOLE NEW LEVEL OF GEO TARGETING

REACH MONEYSMARTS ONLINE AND OFFLINE

Money Smarts TV associates all of a user’s devices with one address, thereby linking their smartphone, tablet, desktop, and OTT/CTV device. When a user is served an OTT/CTV ad, Money Smarts TV then tracks conversions from any of the user’s devices.

Online conversions:

  • When the user visits the URL associated with the online conversion event on their browser within the designated attribution window, the conversion pixel fires.
  • The user is counted as an online conversion in Simpli.fi reporting.
  • Optimize to and report on Cost Per Action, including form-fills, leads, purchases, and more.
Offline conversions:
  • When Money Smarts TV detects the user’s mobile device at the physical location of a conversion zone within the designated attribution window, the user is counted as a geo-fence conversion.
  • Money Smarts TV Geo-Conversion reporting tracks incremental lift to physical foot traffic from targeted locations. Optimize to and report on Cost Per Visit.

DELIVERING OTT TO BRANDS TARGET AUDIENCE

Demographics

Home

Household Composition

Automotive

Truckers

Finance

Outdoor

Hobbies

TARGET Money Smarts WITH A SPORTS CALENDAR

Promotions and Seasonal Product Sales, can help build retail sales or publicity with event specific promotions. The following calendar can help identify specific dates and times of the year which you can build a promotion.

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